One way to use video with cell phones is for viral distribution of content. See for example the AIDS Awareness film made by Save the Children in Georgia at the bottom of this page.. Here are some instructions I received from them.

Survey on minimum Standards

In regards to minimum technical standards we started with an informal survey that showed that across incomes and places, youth tried to own the best cellphones they could afford. We noticed a strong generation gap, both in how cellphones were perceived as well as the desired feature set.

Use Adobe for profiles of mobile devices

From there we used Adobe Creative Suite Premium Design, which comes with profiles of over 400 cellphones, to try to estimate the minimum available features. The biggest unknown is the amount of video memory available, so we selected a maximum size of 4 MB per episode, which by happy coincidence corresponds to the average length of a YouTube movie, approx. 2 minutes, 40 seconds.

File size and format

However, 4MB is actually too large for a Motorola Razr which fortunately isn’t in style in Georgia J. Based on the specifications of phones with video capability, we decided that the .3gp format would be compatible with most phones, even though its cousin .mp4, and Flash would provide better picture quality.

Sharing - viral distribution

The movies can be shared either via Bluetooth, or if service is available, MMS.

AIDS film in Georgia Circulated Using Mobiles

external image unicef_mobile02.jpg
A 20-minute long film about AIDS has been produced as part of the Save the Children and United Nations Children's fund (UNICEF)-led educational campaign focusing on young people and HIV/AIDS in the Republic of Georgia. The film will be split in five parts and converted into the mobile phone format. Youth peer counsellors will send the pieces one-at-a-time to their clients and encourage "viral" distribution to friends. This is the first time that this method of distribution has been used in Georgia. The film will also be shown to young people in Abkhazia.

The film aims to educate young people through looking at daily situations and the dilemmas they face. The film was created to help them realize the dangers of AIDS and learn what to do to prevent the spreading of the disease. Young people were actively involved in the preparation of the film itself, especially in the scenario development process.

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