Your project must have both a compelling storyline and strong content. These two factors will determine whether it can successfully capture the attention of your audience. It must be concise, sharp and easy to understand. It is essential to address each question below to verify if you should invest in creating a video.
“Is it Newsworthy” cited from http://www.cgiar.org/communicationstoolkit/pdf/Resources_section14.pdf
A chief principle to observe is, “less is more.” You want to immediately enthral your audience, take them on a journey and leave them with a lasting impression. Using one example instead of five will keep the video from being monotonous and boring. Show critical aspects of your project that are most visually pleasing and convey the overall philosophy of your organization.
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