This is what is sent to the client for feedback after the production team has edited the video.
Here are some things to think about when editing starts:
Editing will run a lot smoother if there is communication between the production team and client about topics.
After the first rough cut you will have a better idea of how the video is taking shape. It also gives the client a chance to converse with the production team about what changes need to be made.
A guide script can change a lot as the shoot progresses but final script still must stay true to the organizations message and goals. Here is the post production script.
This is the most complex and time consuming task of production.
Using the Google News application given below will help you identify when certain words related to your project come up in the news. You will be most successful in finding time slots for your video when its subject matter is in current affairs. Use this tool to help you determine the most appropriate times to call media outlets.
You must have a Google account (gmail) to use this function. If you do not have one, you can create one at (link) https://www.google.com/accounts
After you have signed in, go to: http://google.com/news
On the left click on News Alerts.
Then you may enter the terms you want and the frequency. When those terms come up, you will be notified on your gmail account.
Reconvene with Production Team
This is important step to get feedback on what aspects could have been improved and what they enjoyed. This will assist in planning for future endeavours. The production team can also give you resources or other media outlets that you may want to contact that address environmental issues. Don’t forget to thank them for their help!
Follow up with investors
Conduct a user survey amongst your top ten investors in the postcard format. Also monitor website hits for viewing the storymercial.
| Type of Media Outlet|| Specifics|| Action taken (in process/yet to be done)
| CD|| Send copy to each of the partners involved with a note from DG and suggest they put it on their website|| Yet to be done
| Put them in a few exemplary press kits|| Yet to be done|
| Website|| Post video as a visible link on World Fish website|| Yet to be done
| Post video on YouTube|| Yet to be done|
| After video is on YouTube, send a briefing on nature of work and link to the video to most important people in media outlet database|| Yet to be done|
| Local and Regional TV stations|| Make list of local stations that may be interested in airing Storymercial and contact them. E.g. for Tsunami related storymercial: Malaysia, Indonesia, Thailand, India|| Yet to be done
| Contact ABU|| Yet to be done|
| International TV stations|| CNN- Contact Atlanta directly and send them a CD according to their specifications|| Yet to be done
| Look into finding sponsers with Nakheel, Audemars or Shell to guarantee a showing of the storymercial. Also look into big fish/food companies proud of their sustainably policies|| Yet to be done|
| Contact the EBU based in Geneva|| Yet to be done|
(add your name/contact email)
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