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Video Post-Production



Rough Cut
This is what is sent to the client for feedback after the production team has edited the video.
story8.jpgHere are some things to think about when editing starts:
  1. Type of narrator/voice over (Female/Male, Nationality, Tone)
  2. Use of either subtitles or dubbing interviews
  3. Duration of the piece(s) (depending of where and for what it is intended)
  4. Type of music to be used
  5. Archival footage or stills that may help illustrate story that you may have
  6. Use of graphics and effects

Editing will run a lot smoother if there is communication between the production team and client about topics.

After the first rough cut you will have a better idea of how the video is taking shape. It also gives the client a chance to converse with the production team about what changes need to be made.

A guide script can change a lot as the shoot progresses but final script still must stay true to the organizations message and goals. Here is the post production script.

Distribution
This is the most complex and time consuming task of production.
  • You can deliver the product to key audiences (e.g. investors) in “postcard format” and by having it posted in a very visible link on your website.
  • Work with established and experienced production companies with access to international broadcast media outlets.
  • Find local and regional channels that will also air the video, but remember it must be relevant to issues in the area e.g. people in Malawi don’t want to watch stories about what’s going on in Fiji and vice versa.

Using the Google News application given below will help you identify when certain words related to your project come up in the news. You will be most successful in finding time slots for your video when its subject matter is in current affairs. Use this tool to help you determine the most appropriate times to call media outlets.

You must have a Google account (gmail) to use this function. If you do not have one, you can create one at (link) https://www.google.com/accounts
After you have signed in, go to: http://google.com/news

On the left click on News Alerts.
Then you may enter the terms you want and the frequency. When those terms come up, you will be notified on your gmail account.

Reconvene with Production Team
This is important step to get feedback on what aspects could have been improved and what they enjoyed. This will assist in planning for future endeavours. The production team can also give you resources or other media outlets that you may want to contact that address environmental issues. Don’t forget to thank them for their help!

Follow up with investors
Conduct a user survey amongst your top ten investors in the postcard format. Also monitor website hits for viewing the storymercial.

Delivery Plan
Type of Media Outlet
Specifics
Action taken (in process/yet to be done)
CD
Send copy to each of the partners involved with a note from DG and suggest they put it on their website
Yet to be done
Put them in a few exemplary press kits
Yet to be done
Website
Post video as a visible link on World Fish website
Yet to be done
Post video on YouTube
Yet to be done
After video is on YouTube, send a briefing on nature of work and link to the video to most important people in media outlet database
Yet to be done
Local and Regional TV stations
Make list of local stations that may be interested in airing Storymercial and contact them. E.g. for Tsunami related storymercial: Malaysia, Indonesia, Thailand, India
Yet to be done
Contact ABU
Yet to be done
International TV stations
CNN- Contact Atlanta directly and send them a CD according to their specifications
Yet to be done
Look into finding sponsers with Nakheel, Audemars or Shell to guarantee a showing of the storymercial. Also look into big fish/food companies proud of their sustainably policies
Yet to be done
Contact the EBU based in Geneva
Yet to be done

Who can tell me more?

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