SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats.
Strengths and Weaknesses are internal factors, while Opportunities and Threats are external factors that can have an effect on you, your organizational unit and or your projects.
While it is not known exactly who developed the first SWOT analysis it is believed that many different professors in the East coast of the USA are responsible for developing the way that we look at it now.
SWOT Analysis is a simple but useful framework for analyzing the Strengths, Weaknesses, Opportunities and Threats that you face in your organization especially when about to start a new project, engage in a restructuring, undergo a mid term evaluation, etc. It can also be used in project planning and eventually evaluation of its activities at various intervals. This plan can help you focus on main strengths and leverage them to pursue key opportunities and to avoid threats . The team can also become aware of its weaknesses which might need to be overcome in order to take the greatest possible advantage of potential opportunities available to you.
The SWOT chart to the right is a useful tool for everyone including team members and managers. When developing your personal SWOT chart look and think in-depth about how each area effects your department and even you personally. Share the chart with colleagues in order to get feedback and different suggestions until the chart is full with thoughts. This will then enable you to refine it and, ultimately, implement it into your organization and/or project.
When developing your own personal SWOT chart, ask several interrogative questions similar to the examples provided below for each of the four areas of a SWOT.
Potential opportunities can come from many things, such as:
(add your story)
STEER looks at :
Development, SWOT, Change, Project, evaluation, problem solving, strategic planning,method, analysis
Nohea Reveley-Mahan (nohea.reveleymahan[at] fao.org)