Using Video for Knowledge Sharing

Brief Description:

Using video to share knowledge brings a visual aspect that can quickly convey ideas that may take much longer in text.


From ICT Update(2006): "In the last ten years, the prices of digital video cameras have dropped almost as sharply as those of mobile phones. This, together with the advent of cheap desktop video-editing software aimed at the consumer market and rapid improvements in usability, has produced a spate of budding film directors in the North eager to broadcast on the internet. But such low prices and ease of use make amateur film-making not just a household hobby in Europe and America. The technology is now within the reach of NGOs and government development agencies – even grassroots communities themselves – in ACP countries. "

When to use:

  • Storytelling
  • Demonstration of something (procedure)
  • Capture of a live event to share widely out on the web to those who could not be there

Rico, L. and Mandler, A., in their book titled "Video in development: Filming for Rural Change" describe the following typography of video types:
  1. video for awareness raising and advocacy
  2. video for stakeholder engagement and action
  3. video for capacity building (includes videos for rural learning and for exchange of experiences and reflection)
  4. video for reporting and data collection

Integrating low-cost video into development projects

Research in the USAID FACET project indicates that visual learning is the most consistently recalled and trusted form of learning. With new techniques and tools, video production and dissemination can be accomplished for less than USD500. An online toolkit helps users through every stage of planning, producing, and disseminating development project videos. While originally developed for agricultural audiences, much of the strategic tips and practical advice is applicable to work in other development sectors. The publication available for free download at

Video Blogging

Minimum tools required to make a video blog:
  • A video camera (or a digital photo camera with video recording facility)
  • A computer with video editing software installed
  • An internet connection
  • A blog account (ex. on blogger)
  • An online video account (ex. blip TV)
The video blog making process:
  • Record the video, e.g.: an individual telling a story or a person sharing an experience.
  • Edit using video editing programs such as iMovie, Final Cut Pro or Windows Movie Maker.
  • Save the video not as a high quality video but as a video for low bandwidth transmission or as broadband with maximum 340 Kbps (kilo bytes per second)
  • If you save the video under 512 Kbps it will take (much) more time to upload your interview to your blog of video site and it will take more time to download for the viewer.
  • Upload the edited video interview onto a video site on the internet, e.g.: Google video, YouTube or
  • Link your video with your blog.
  • Transcribe the video you have uploaded into text to add to the blog.
  • Announce the video link by RSS feed or email newsletter.

Tips and Lessons Learnt

Vlogging can increase the visibility of African agricultural research specialists:

Sometimes you may want restrict your viewing audience to only those viewing the video when embedded in your webpage, especially if your page is private or an intranet page - a non-specific Closed User Group. Very few providers support this option. See tools, below.

Examples & Stories

FARA experience with vlogging
  • Initially we uploaded directly the video (which was edited with Windows Movie Maker) on the FARA Secretariat blog.
  • The disadvantage is that in order to view the video you need to wait for 4-5 minutes of buffering time for the video to be downloaded.
  • When you Upload the edited video onto a video site on the internet, e.g.:, the video will be transformed into Flash
  • You need to wait before you copy paste the code of the video so that got the necessary time to convert the video into flash
  • Paste the code into your blog or website
  • The video can now be watched in streaming version instead of buffering (in low bandwidth you may wait minimum 5 minutes before the video starts).
  • In video streaming you click on the video and it starts immediately while it downloads
Test it for yourself on following FARA posting: Workshop to elaborate a FARA communication strategy
  • Opening a blog page with videos and pictures takes more time then only text.
  • The first 3 interviews on this particular blog posting are in video-streaming and the last interview is via video-buffering.
  • The second small icon at the right of the “play” bar allows you to find the code to embed (copy paste) this video on another blog or website
  • As the interviews are also distributed on they allow for a much bigger audience to be viewed (f.i. the interview with Ajit Naru was already viewed 23 times since it was posted on 28/02)
  • For this we have created a FARA portal on blip TV

Digital Green
Digital Green is working to improve the effectiveness and scope of new technologies for agricultural communities through video. Collaborating with communities in India, Ethiopia, Bangladesh and Ghana, the organization's studies show that 10-15% of farmer who watch field demonstrations (e.g. farmer field schools) adopt the practices they see, whereas 60-70% of those watching Digital Green videos take up the practices.

Through its experience, Digital Green has identified several critical issues for video to be a successful tool, including a strong individual identity in the communication, partnering with organizations that work with farmers, and providing highly localized content. Watch a video of Digital Green's CEO Rikin Gandhi speaking about this and more.

All the technologies, process and content (2,200 videos) of Digital Green are open source, available through the organization’s website.

Other examples
  • The World Bank has a channel on YouTube:
  • FAO's YouTube channel:
  • Common Agenda, Different Methods, by Ruth Ojiambo Ochieng, This paper examines how video became a vehicle in Uganda for putting a women's agenda on international negotiating tables.
  • Seeing is Believing - Global This is a global film- and web-based human rights initiative that explores the political and social consequences of handicams and other new information and communication technologies (ICTs) that are being used by human rights activists, war crimes investigators, right-wing hate groups, and ordinary citizens.
  • Video Republic, by Peter Bradwell, Celia Hannon, and Charlie Tims. This document discusses the potential of digital technology and broadband
    access as a new realm of public information in Europe - as new space for debate and expression dominated by young people.
  • Promoting HIV/AIDS Awareness Among Youth - The UNAIDS Collaboration with Channel V - India

Who can tell me more?

(add your name/contact email)

Related Methods / Tools / Practices

  • Google video
  • YouTube - does not support privacy for a non-specific Closed User Group
  • Vimeo supports privacy for a non-specific Closed User Group - although a password is required to view it
  • - does not support privacy for a non-specific Closed User Group
  • DailyMotion supports privacy for a non-specific Closed User Group - you can set uploaded videos as private such that only your audience can view them when embedded in your web pages, but cannot be seen by DailyMotion website viewers. Also, with an Official Content account, you can have the (usually irrelevant) links to other videos at the end of video removed.


(add yours)
(URLs, photos, podcasts, we should perhaps think of a sub-classification of resources)


research, dissemination, publication